AC1 Skills development

Client research Having this research it allowed me to have a wider understanding on how they typically produce for campaigns as well as attracting the correct audience.         Knowing how I am willing to make my leaflet and radio different yet similar to their makes to attract a wider range and to stand out from the rest.  Subject research Adding on examples of different types of advertisements the NHS had used for branching their campaigns to more audience. With that help it inspired me on what I would like my adverts to appear like but also giving my self an advantage on where to place them to reach a wider audience. What i learned and did it help? From gathering information from the NHS I learned their way of producing and making their message stand out from the rest for their audience to be able to identify and find specific topics needed.  Since I can't only receive information from the client I needed to understand what my audience like so I can...

 RADIO link:   radio for nhs - YouTube Starting with a catchy phrase at the beginning of the radio, this is too have audiences listen have it replaying in their minds and becoming curious about the campaign. My radio advert lifted up to my audiences standards, for me to make sure it also attracted others I applied it to be a short on YouTube for people to find while scrolling. At the beginning I added in a catchphrases that can appear immature to older audiences which is who i don't want to attract so for it to seem fun then more younger audiences will be attracted. The instrumentals were song most popular with teens and early 20s, making it higher likely for me to attract younger generations. LEAFLET I applied 3 different angles which are low angle, eye level and over the shoulder, this is to feel included when it comes to reading, I wanted to also add warm colours to feel a sense of comfort. The layout I wanted was to appear more simple yet be filled with convincing informa...

  Post Production Photos chosen I highlighted images that I'd like to us and images that have a higher possibility of having their eye caught by the audience. Mainly focusing on the most professional looking and ones most focused on key points in each image, also picking out best images that don't appear blurry. Not all images that are selected will be used onto the final piece this is so there is still space for information and other points that needs to be added. As well as adding in equipment that was used for each topic, letting others know what they could also use to achieve these photos.  Why these chosen photos and not the others When it came to choosing the better photos from the bunch, I wanted to show why I had chosen them and why they can be seen better than the rest. I explained in depth why the photos chosen were the best option when it came to my leaflet, I wanted to be able to achieve what would be up to the industry's standards to be able to attract further ...