Evaluation

Client research

Having this research it allowed me to have a wider understanding on how they typically produce for campaigns as well as attracting the correct audience.        

Knowing how I am willing to make my leaflet and radio different yet similar to their makes to attract a wider range and to stand out from the rest. 

Subject research

Adding on examples of different types of advertisements the NHS had used for branching their campaigns to more audience. With that help it inspired me on what I would like my adverts to appear like but also giving my self an advantage on where to place them to reach a wider audience.

What i learned and did it help?

From gathering information from the NHS I learned their way of producing and making their message stand out from the rest for their audience to be able to identify and find specific topics needed. 

Since I can't only receive information from the client I needed to understand what my audience like so I can make an advert most likely that they'd pick up to read. So for me to do this I created a survey for a number of people to answer questions related to the campaign to gain more knowledge of how my audience are. Also creating a profile of what they were to like to give me inspiration and a pictured understanding on how they are like. It left me to be able to focus on certain topics that they personally liked as well as bigger social medias to be able to stream my radio as well as promote my print advertisement.

Just having them two didn't feel enough so I decided it was best to also have a focus group to have a face to face with my audience to ask them questions as well as them being able to freely ask

questions. With this I was hoping to hear feed backs on how my audience also feels that they hadn't spoken up about before, before asking I did want to make sure that they wouldn't be affected or triggered by any topics as some did contain triggering questions. From asking my audience but also having information from the client, I felt it helped a lot to know how to structure my work for the right audience.

https://youtu.be/xsJieN3pqV4

focus group video. ^^

What would you change next time?

I think next time I'd like to encourage more people to participate into answering my questions, for me to have a wider range in what others tend to like and approach too a lot more. Next time I'd also like others to participate in my images when doing photography to show audiences that others their age have took an interest, which could leave my audience to feel included as well as not feeling so alone.  

Filming

It came to the time where I need to take photos as well as record my radio, with the pair I had created multiple drafts on what I was wanting them to appear like, this made it so much easier when it came to recording. Before doing so I would let my model prepare them selves and have a look at the drafts to know how to present themselves as well as the props around them. Since sometimes it was better to go off imagination, me and the model would come up with what would look best while at different sceneries. I experimented with editing the photos after which mostly consisted on mise-en-scene and making the model stand out from anything else. With the background I wanted to apply a dark but also outstanding, having a lot going on but it not being too loud to take focus from off the model. Also some images consisted on no model at all, leaving me to take higher focus on what the main props were so my audience could focus on them more. Experimentation's were important for me as some unplanned could have been rather eye catching to my audience.

Drafts

Drafts were not just used for the photography side of my work, I had also drafted my front covers as well as the inside of my leaflet to have an easy time making it.  When showing my art work off to potential audiences they all seemed to like to style which lead me to continue off with my idea as it seemed to have taken a liken by others. Next time for better answers I will require my drafts to look bad to see what my audience really like.