Finale products & feedback
RADIO
link: radio for nhs - YouTube
Starting with a catchy phrase at the beginning of the radio, this is too have audiences listen have it replaying in their minds and becoming curious about the campaign. My radio advert lifted up to my audiences standards, for me to make sure it also attracted others I applied it to be a short on YouTube for people to find while scrolling. At the beginning I added in a catchphrases that can appear immature to older audiences which is who i don't want to attract so for it to seem fun then more younger audiences will be attracted. The instrumentals were song most popular with teens and early 20s, making it higher likely for me to attract younger generations.
LEAFLET
I applied 3 different angles which are low angle, eye level and over the shoulder, this is to feel included when it comes to reading, I wanted to also add warm colours to feel a sense of comfort. The layout I wanted was to appear more simple yet be filled with convincing information. Images used can be seen full of inspiration by those who participated in this campaign. I used more positive language when it came to telling my audience about this campaign, no faces were really shown on the inside but with the front cover the model she has direct mode of address for the audience to feel welcomed. All adding up together my work adds up to the standards I was given by the NHS as well as having it attractiveness to my audience and others.


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